Rob Bell

Independent Non-Executive Director,
Heartland Group

Rob is an accomplished banking executive with 25 years’ experience in senior leadership roles in the financial services industry.  He has a deep understanding of banking, digital and growth strategies.

Rob was the founding CEO of 86 400, Australia’s first digital only bank designed for mobile.  He led the building, launch, scaling and ultimately successful sale of 86 400 to National Australian Bank.

Prior to 86 400, Rob held executive and chief executive roles at payments company Cuscal, Australian Unity Bank and ANZ Bank including CEO positions at both ANZ Japan and ANZ Fiji.

Most recently, Rob held the position of Managing Director of Fliteboard, an Australian invention and start-up which was sold to the US listed marine industry leader Brunswick Corporation.

Rob is currently a non-executive director of HFC Bank and Advisory Board Chair of Australian sports tech startup Liveheats.


Heartland Group

Greg Tomlinson

Chair and Non-Independent Non-Executive Director

Jeff Greenslade

Chief Executive Officer and Non-Independent Executive Director

Kate Mitchell

Independent Non-Executive Director

John Harvey

Independent Non-Executive Director

Simon Beckett

Independent Non-Executive Director

Rob Bell

Independent Non-Executive Director

Heartland Bank (New Zealand)

Bruce Irvine

Chair and Independent Non-Executive Director

Jeff Greenslade

Non-Independent Non-Executive Director

John Harvey

Non-Independent Non-Executive Director

Kate Mitchell

Non-Independent Non-Executive Director

Shelley Ruha

Independent Non-Executive Director

Simon Tyler

Independent Non-Executive Director

Heartland Bank (Australia)

Geoff Summerhayes

Chair and Independent Non-Executive Director

Shane Buggle

Independent Non-Executive Director

Lyn McGrath

Independent Non-Executive Director

Vivienne Yu

Independent Non-Executive Director

Leanne Lazarus

Non-Independent Non-Executive Director

Jeff Greenslade

Non-Independent Non-Executive Director

Bruce Irvine

Independent Non-Executive Director

Heartland Group refers to Heartland Group Holdings Limited, the listed parent company. Heartland Bank (New Zealand) refers to Heartland Bank Limited, and Heartland Bank (Australia) refers to Heartland Bank in Australia.