Our story
Our story
We weren't born yesterday
Over a century ago, we were created for the independent minded. Those who believe in forging their own path and never settling for 'good enough'.
Heartland's origins date back to Ashburton, New Zealand in 1875. From a small building society. In a small South Island town. With big ambitions. Those ambitions haven't changed.
In 2011, in the wake of the Global Financial Crisis, that small building society merged with several other financial institutions to become Heartland.
With more than 145 years up our sleeve, we know a thing or two about banking. We've also been listed on the New Zealand stock exchange since 2011, and the Australian stock exchange since 2018 (NZX/ASX: HGH). Drawing on that experience is the foundation we continue to be built on.
(scroll with your finger and touch the dates to reveal details)
Best or only finance
Rather than do what's been done, we commit to doing what others don't. Or won't.
We focus on providing products that are the best or only of their kind. Niche. Novel. Lateral. Our commitment to digitalisation also allows us to turn the expected ways on their head. Because we find them as frustrating as our customers do.
Whether it's freeing up cash, living retirement on your terms, being your own boss, or getting a great interest rate on your home loan or online savings account. Across New Zealand and Australia, we're here to save our customers time and money. While striving for exceptional value for shareholders.
Our brands
With our roots firmly in the ground, we have a strong market position in New Zealand. Heartland Bank is New Zealand's leading provider of reverse mortgages, has been awarded Canstar NZ's Savings Bank of the Year 2018-2022, and consistently provides market-leading or competitive home loan rates.
And we're growing. Not only in New Zealand, but in Australia too.
Across the ditch, Heartland Finance is the leading active provider of reverse mortgages, while StockCo Australia leads the pack in providing specialist livestock finance for food producers across the country.
The exciting part? There's only more to come. Watch this space.